Technology can help streamline processes, build customer relationships, and gain data-driven insights. Despite these and other key advantages, technology can present several challenges. First, it can be difficult for small or underfunded organizations to find and retain qualified staff due to lower pay and demanding workloads. Second, procuring and managing IT resources in-house can be expensive. Although these challenges can be formidable, especially to small businesses, forgoing the implementation of technology in the digital age is more than unrealistic. The inability or refusal to stay on top of the latest technology solutions can often mean that an organization will not be able to sustain itself long-term.
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